The Lubavitcher Rebbe, Rabbi Menachem M. Schneerson in 1974 called for an initiative in which which every Jewish home would have a Mezuzah. Every Jewish home could be uplifted, and protected, spiritually and otherwise,
with the observance and awareness of this defining Biblical commandment.
The Rebbe's emphasis on the transcendent value of a Mezuzah on the door of a Jewish home has been manifest through the worldwide efforts of Chabad Rabbis, affording Jewish homes throughout the world the opportunity to be blessed and enhanced by this Mitzvah. It has opened so many doors to encounters with the beauty and enhanced experience of Jewish life and identity.